We are the uplifters

We believe in better.

OUR ETHOS IN ACTION

Every day, we have an opportunity to live our truth, seek continuous improvement and serve as a catalyst for social and environmental change — for our generation and those that follow.

Together, we can create a better you, a better us and a better world.

B Certified
B Corps meet the highest verified standards of social and environmental performance, transparency and accountability.
Prima is a B Corp

Now more than ever, businesses have a responsibility to do better… and we’re leading the charge. We’re incredibly proud to be a part of a global movement of people enacting the change they wish to see in the world — and using business as a force for good.

Read a note from our Founder

Here's How we're Doing it

Giving More

Climate Positive

Beyond Clean

Reducing Wisely

People First

Sourcing Responsibly

Giving More

We are humbled to donate 1% of annual revenue to our nonprofit partners, including Sierra Club, Wholistic Research & Education Foundation, and Children & Nature Network — in order to directly fund mission-aligned activities and research.

Learn more about our Giving Partners >

Climate Positive

We are 100% carbon neutral across our entire operations and supply chain, and are proud to be Climate Neutral Certified. This validates that we measure, reduce and offset our entire carbon footprint (and then some) as a company. By investing in verified reforestation projects with Carbonfund.org, we are able to offset more carbon than we use.

Learn more about our Carbon Neutrality >

Beyond Clean

We are 100% Clean, 0% Questionable, as evidenced by our uncompromising ingredient standards and industry-leading list of 2800+ chemicals and materials we choose not to use, many of which have potential for health, eco-toxicity and/or contamination concerns.

Here's what we mean by 100% Clean >

Reducing Wisely

We are dedicated to continual innovation in sustainable packaging, with a high use of glass and recyclable materials — 85% of packaging is recyclable, 75% of packaging is glass, and 14% of packaging is made from recycled materials — and no ABS or PVC.

Learn more about our packaging sustainability >

People First

We are steadfast in our commitment to take care of our team members and their families, providing comprehensive healthcare, equity ownership, heartfelt leadership and a flexible working environment.

Learn more about our core values >

Sourcing Responsibly

We maintain the highest standards of accountability and reporting for our supply chain partners, evaluating and auditing each for working conditions, environmental practices and labor policies — ensuring that they uphold a strong code of values toward quality, transparency, ethical sourcing and fair labor.

Learn more about our source >

We humbly work with thoughtfully selected nonprofit partners in order to amplify our mission.

See our Giving Partners

The Goods

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