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noun: the act or process of improving something; a positive change

Now more than ever, we strongly believe that businesses have a responsibility to do better. We believe that doing better is about taking action to serve as vital catalysts for social and environmental progress for you today, and for future generations.

So from day one, we built this service mentality and social mission into our corporate charter. We are the first hemp wellness brand to be a Public Benefit Corporation, which formally institutionalizes our commitment to be a force for good, not simply for profit. This solidifies our responsibility to the public to create a meaningful, verifiable impact.

B Certified Pending

We have also achieved pending Certified B Corps status, which means we commit to the highest standards of corporate accountability and transparency.

We honor and live this commitment every day by giving 1% of sales to the human, social and environmental change we want to see in the world and by upholding our Betterment philosophy:


Better You


Better Us


Better World
Better You

Supporting human health

Core to our brand and ethos is the notion that self-care isn’t selfish. We believe that when you are healthy and happy, it has a profound impact on the world around you. So we create products and tools that help you take care. It’s as simple — and powerful — as that.

The scientific landscape of plant-based wellness and cannabinoid knowledge is ever-evolving, and investments in new research are required for emerging hemp and cannabis findings. These are some of the people and institutions on the front lines of discovery and knowledge in cannabinoid and human health research. Together, we can help to unlock the true therapeutic potential of these plants.

We support UCLA Cannabis Research Institute and Mt. Sinai Hospital to further our understanding of how hemp and cannabis can transform human health.

Better Us

Supporting human connection with nature for the public good

Prima is a call for natural reconnection — a reexamining of the relationship we have with ourselves and our communities to the wisdom of the natural world.

We believe that connection and immersion with the natural environment plays a critical role in personal well-being and positive mindset, as well as being an opportunity for transformational community experiences. In order to thrive in a digital age, we need access to our natural environment in order to unplug, get grounded and to reconnect with each other. Spending time in nature has real, verified therapeutic health benefits.

We support Outward Bound to provide outdoor leadership and collective learning experiences for youth and young adults.

Better World

Supporting environmental health through sustainable action

We use plant-based ingredients that are clean for you, clean for the environment and sourced with sustainability top of mind. We maximize recycled content where possible, obsess over the environmental impact of our decisions, and continually prioritize human and planetary health.

Interestingly enough, healthy people and a healthy planet starts with healthy soil. Soil health dramatically impacts the quality of food, water, biodiversity, agricultural output and carbon capture. We’re committed to investing in research, education, and programs for soil health and regenerative agriculture as a catalyst for environmental improvement.

We support Kiss the Ground’s efforts in regenerative agriculture to restore, and protect our environment for a sustainable future.

Our Commitment to Transparency and Improvement

We know that our business activity — from powering our office and crafting product to working with people every day — has a real impact. We believe in hyper-transparency, and are committed to the truth and the openness that you deserve. As we build out our Betterment Report, which includes sustainability and impact reporting, we’ll keep you up-to-date on our efforts and progress.

When we all do better, we all do better. We invite you to be a part of that with us.

The Goods

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