Natural Beauty, Reimagined

Natural Beauty, Reimagined

Natural Beauty, Reimagined

Backed by science and made with care — for results you can believe in

We Believe in Better

Plant-based wellbeing essentials made with unparalleled standards of purity, potency and transparency.

Popular

AWARD WINNING

Night Magic

Prima's Night Magic: Hemp Oil Drop

Night Magic

Intensive Facial Oil for Hydration & Radiance

$88.00

(842 reviews)

NEW

The Afterglow

The Afterglow

The Afterglow

Deeply Restorative Cream for Youthful Radiance

$96.00

(47 reviews)

NEW

Enlightenment Serum

Enlightenment Serum

Enlightenment Serum

Concentrated Boost for Vital Hydration and Even Skin Tone

$42.00

(11 reviews)

POPULAR

R+R Cream

R+R Cream

R+R Cream

Advanced Recovery Rub for Soothing Comfort

$55.00

(23 reviews)

BEST SELLER

Bath Gem

Bath Gem

Bath Gem

Effervescent Mineral Soak for Relaxation & Recovery

$16.00

(33 reviews)

Skin Therapy

Applying Prima's Ultra-rich CBD Body Butter

Skin Therapy

Ultra-Rich Body Butter for Dry, Dehydrated Skin

$38.00

(353 reviews)

Reason to Believe

This is my second bottle and I'm telling everyone to get it! This oil is a healthy luxury we owe ourselves!

— Maria G.

Night Magic

Unbelievable. It actually works. I can not get over how amazing it feels.

— Monica M.

Bath Gem

Let’s face it, during the winter time my skin gets DRY. I used this cream and all I can say is WOW! I’m hooked!

— Lauren L.

Skin Therapy

Featured In

"I didn't believe in CBD until I tried this brand."

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"Lately, I've been swearing by Prima's Night Magic."

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"This powdery cube addresses both sore muscles and a stressed mind."

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Believe in better.

Clean & Sustainable

Clean & Sustainable

Vegan & Cruelty Free

Vegan & Cruelty Free

Single Origin, Family Farms

Single Origin, Family Farms

Made in California

Made in California

3rd Party Tested & Validated

3rd Party Tested & Validated

Doctor Formulated

Doctor Formulated

Ready for better?

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