Proudly Giving
1% for Better

Delivering on our mission requires that we expand our impact beyond the scope of our day-to-day business by enabling work that we can’t do on our own.

To this end, we humbly donate 1% of annual revenue to our thoughtfully selected nonprofit partners — allowing us to uplift science and nature to advance health and cultivate wellbeing.

Our Giving Partners

We Believe...

Access to nature is a human right — and a vital part of our individual and collective wellbeing. It’s a fundamental need that begins in our earliest years. And it’s our responsibility to not only drive policy that emphasizes its importance, but also to support programs that make it accessible for all, because nature shouldn’t be a privilege. Through our giving partners, we seek to support environmental justice — the intersection of social justice, equity, and environmental protection and prosperity — which is critical for a just and sustainable future.

The impact of systemic discrimination shows up in who has regular access to the benefits of nature; in how parks and green spaces have been designed, distributed and programmed; and in policies that discourage use and create safety concerns for Black, Indigenous, Latinx and other People of Color. It shows up in the lack of diversity in the nature connection, environmental, and outdoor recreation fields.

We’re proud to partner with Sierra Club in support of Outdoors for All. By expanding access to the outdoors for children and youth — particularly those with marginalized identities and from underserved communities — this powerful program fosters a just, equitable and sustainable future where all benefit from a direct connection to nature and a healthy, thriving planet.

Founded in 1892 by preservationist John Muir, Sierra Club is one of the oldest and most active environmental nonprofits, driving change at a government, community and individual level. Its purpose: to defend our natural resources and everyone’s right to enjoy them.

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We’re proud to partner with Children & Nature Network in support of their Youth Outdoor Equity Leadership Fund. This fund will support young leaders from the BIPOC and other marginalized communities working to increase equitable access to the benefits of nature, environmental and climate justice, and community health and wellbeing.

Founded by Richard Louv, author of the bestseller Last Child in the Woods: Saving Our Children from Nature-Deficit Disorder, C&NN is dedicated to sharing evidence-based scientific resources on the importance of nature for mental health, driving policy change focused on increasing equitable access, and training future advocates and leaders. Since 2009, C&NN has been supporting young leaders on the front lines of positive change, racial equity and justice in communities across the U.S.

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We Believe...

Science is the key to unlocking nature’s infinite possibilities — allowing us to advance our thinking on how to most effectively impact our health and collective wellbeing.

We’re proud to partner with Wholistic Research & Education Foundation to support critical research that will help advance scientific discoveries that can further our understanding of how cannabinoids work and unlock their full therapeutic potential.

Wholistic Research & Education Foundation is a California-based nonprofit dedicated to exploring the health benefits of CBD-rich therapeutics through funding medical and clinical research, as well as advocacy and education.

The Goods

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