Natural Beauty, Reimagined

WELCOME TO (A BETTER) YOU

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We Believe in Better

Plant-based wellbeing essentials made with unparalleled standards of purity, potency and transparency.

Popular

AWARD WINNING

Night Magic

Intensive Facial Oil for Hydration & Radiance
$88.00
(842 reviews)
NEW

The Afterglow

Deeply Restorative Cream for Youthful Radiance
$96.00
(47 reviews)
NEW

Enlightenment Serum

Concentrated Boost for Vital Hydration and Even Skin Tone
$42.00
(11 reviews)
POPULAR

R+R Cream

Advanced Recovery Rub for Soothing Comfort
$55.00
(23 reviews)
BEST SELLER

Bath Gem

Effervescent Mineral Soak for Relaxation & Recovery
$16.00
(33 reviews)

Skin Therapy

Ultra-Rich Body Butter for Dry, Dehydrated Skin
$38.00
(353 reviews)
Reason to Believe
Night Magic

This is my second bottle and I'm telling everyone to get it! This oil is a healthy luxury we owe ourselves!

— Maria G.
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Bath Gem

Unbelievable. It actually works. I can not get over how amazing it feels.

— Monica M.
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Skin Therapy

Let’s face it, during the winter time my skin gets DRY. I used this cream and all I can say is WOW! I’m hooked!

— Lauren L.
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"Lately, I've been swearing by Prima's Night Magic."

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"After sipping just one of these packets, it feels as though my brain & body have just taken a big, simultaneous exhale."

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"This powdery cube addresses both sore muscles and a stressed mind."

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Believe in better.

Clean & Sustainable

Clean & Sustainable
Vegan & Cruelty Free

Vegan & Cruelty Free
Single Origin, Family Farms

Single Origin, Family Farms
Made in California

Made in California
3rd Party Tested & Valdiated

3rd Party Tested & Valdiated
Doctor Formulated

Doctor Formulated

Ready for better?

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