Prima | Beauty & Wellness Rooted in Plants, Heart, and Science

Natural Beauty, Reimagined

We Believe in Better

Plant-based wellbeing essentials made with unparalleled standards of purity, potency and transparency.

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Night Magic

Night Magic

Prima's Night Magic: Hemp Oil Drop

Night Magic

Intensive Facial Oil for Hydration & Radiance

$88.00

(854 reviews)

The Afterglow

The Afterglow

The Afterglow

The Afterglow

Deeply Restorative Cream for Youthful Radiance

$96.00

(49 reviews)

Enlightenment Serum

Enlightenment Serum

Enlightenment Serum

Enlightenment Serum

CBD Serum with Niacinamide for Hydrated, Radiant Skin

$18.00

(14 reviews)

R+R Cream

R+R Cream

R+R Cream

R+R Cream

Advanced Recovery Rub for Soothing Comfort

$55.00

(26 reviews)

Bath Gem

Bath Gem

Bath Gem

Bath Gem

Effervescent Mineral Soak for Relaxation & Recovery

$16.00

(39 reviews)

Skin Therapy

Applying Prima's Ultra-rich CBD Body Butter

Skin Therapy

Ultra-Rich Body Butter for Dry, Dehydrated Skin

$38.00

(357 reviews)

Reason to Believe

This is my second bottle and I'm telling everyone to get it! This oil is a healthy luxury we owe ourselves!

— Maria G.

Night Magic

Unbelievable. It actually works. I can not get over how amazing it feels.

— Monica M.

Bath Gem

Let’s face it, during the winter time my skin gets DRY. I used this cream and all I can say is WOW! I’m hooked!

— Lauren L.

Skin Therapy

"Lately, I've been swearing by Prima's Night Magic."

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"After sipping just one of these packets, it feels as though my brain & body have just taken a big, simultaneous exhale."

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"This powdery cube addresses both sore muscles and a stressed mind."

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Believe in better.

Clean & Sustainable

Clean & Sustainable

Vegan & Cruelty Free

Vegan & Cruelty Free

Single Origin, Family Farms

Single Origin, Family Farms

Made in California

Made in California

3rd Party Tested & Valdiated

3rd Party Tested & Valdiated

Doctor Formulated

Doctor Formulated

Ready for better?