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© 2019 The Uplifters' Prima, PBC

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We are tenacious, uplifting changemakers in the relentless pursuit of better. We seek to create big, meaningful, wildly impactful solutions. And we believe prima is our best ever.

Uplift

verb: to better the spiritual, social or intellectual condition of

noun: a social movement to improve, especially morally or culturally


Co-Founder & COO

Laurel Angelica Myers

Founder & CEO

Christopher Gavigan

Co-Founder & Chief Education Officer

Jessica Assaf

Co-Founder & COO

Laurel Angelica Myers

Product geek, outdoor enthusiast, mom of 2, and driven by a curiosity to understand how things work.


Favorite Ingredients

Tamanu oil because it’s one of the most versatile, beautiful, underappreciated cold-pressed oils and makes my skin so happy.

"If you don’t like something, change it. If you can’t change it, change your attitude."

– Maya Angelou
Founder & CEO

Christopher Gavigan

Purpose-driven entrepreneur, author, plant-based chocolate lover, environmental health bridge-builder, health optimizer, happiest husband, proudest father of 4 and Gus.

Favorite Ingredients

Broad-spectrum hemp!

"Life's most persistent and urgent question is, 'What are you doing for others?'"

–Martin Luther King, Jr.
Co-Founder & Chief Education Officer

Jessica Assaf

Women’s health and cannabis activist, clean beauty devotee, proud dog mom and wife, plant-based chef.

Favorite Ingredients

Ashwagandha because it's nature's mood booster!

“Love more. Fear less. Float more. Steer less.”

– John Halcyon Styn

prima is our (and your) story of disruption, empowerment and reclamation.

We are fearlessly rising up against today's realities of stress, digital addictions, silent anxiety, incessant schedules, and the mental, physical and emotional imbalances we are battling today. At the core, we all need a paradigm shift. So this is our rally cry of transformation that’s beyond business.

Our northstar is empowerment - to help you reclaim better balance, more joy, greater healing and all the good of life.

We are wellness warriors, science champions, truth seekers, innovation designers, quality obsessives, and nature enthusiasts who believe that health is a fundamental human right, that self-care is health-care, and in the true power of plant medicine.

We Are The Uplifters.

Passionately and purposefully, we are driven to uplift science, nature, and health to serve humanity. We're committed to industry-defining integrity, the highest standards, humility, transparency, collaboration and trust.

Because when you’re living better, you trigger a meaningful ripple effect. And the whole world is a little (or a lot) better, because of you.  

Together, upward, we rise.

The Goods

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