The Afterglow

NEW — Deeply restorative cream for intense hydration & gorgeous, luminous skin

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Enlightenment Serum

NEW — Concentrated boost to quench and revitalize skin for an all-out glow

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Hemp CBD for the whole you

Wellbeing essentials made with broad spectrum hemp CBD and functionally innovative botanicals — and the highest standards of purity, potentcy, and transparency.

New & Noteworthy

NEW

The Afterglow

Deeply Restorative Cream for Youthful Radiance
$96.00
AWARD WINNING

Night Magic

Intensive Facial Oil for Hydration & Radiance
$88.00
(672 reviews)
NEW

Enlightenment Serum

Concentrated Boost for Vital Hydration and Even Skin Tone
$42.00
Reason to Believe

This is my second bottle and I am telling everyone to get it! This oil is a healthy luxury we owe ourselves!

Maria G.

The daily challenges of my life have become easier to deal with. I feel like I'm giving myself a warm hug every morning.

Sawyer S.

Unbelievable. It actually works. I can not get over how amazing it feels.

Monica M.

Let’s face it, during the winter time my skin gets DRY. I used this cream and all I can say is WOW! I’m hooked!

Lauren L.

Believe in better.

Clean & Sustainable

Clean & Sustainable
Vegan & Cruelty-Free

Vegan & Cruelty-Free
Single Origin, Family Farms

Single Origin, Family Farms
Petroleum Free Hemp Extraction

Petroleum Free Hemp Extraction
3rd Party Tested & Validated

3rd Party Tested & Validated
Doctor Formulated

Doctor Formulated
Our Approach

Source

Source

Our commitment to hemp CBD of unparalleled quality begins with our seed and soil, and carries all the way through our extraction process.

Science

Science

With a hyperfocus on credible science and emerging discoveries, we’re able to create pure, potent, truly effective products—and real change.

Standards

Standards

Clean. Tested. Verified. Sustainable. Transparent. These are the uncompromising standards we hold ourselves to—for you and the greater good.

Featured In

"I didn't believe in CBD until I tried this brand."

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"Lately, I've been swearing by Prima's Night Magic."

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"This powdery cube addresses both sore muscles and a stressed mind."

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Ready for better?

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