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We Believe in Better

It's time we prove that self-care is health-care. Join us in reclaiming health
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, happiness
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, connectivity
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and challenging stress as the status quo.

Hemp — The Essential Source

We source organically sungrown hemp with naturally high levels of cannabidiol (CBD) and use a clean, slow, gentle extraction process to preserve whole plant integrity — for a product with unmatched purity and potency.

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Night Magic

Botanical Skin Treatment for Radiance & Balance
$88.00
(5 reviews)

Skin Therapy

Ultra-rich Butter for Soothing Hydration
$38.00
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The Daily

Hemp Wellness Blend for Balance*
$45.00
(10 reviews)

Inspired Science

Fueled by the wisdom of holistic traditions and the power of modern botanical science, we’re innovating to unlock nature’s full potential to help you find better balance.

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No fillers. No fluff. Minimalist formulas with meaningful levels of active ingredients sourced from farmers and suppliers as committed to quality and sustainability as we are.

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Magazine

Prima Magazine

Your guide to health and healing, with stories to uplift, empower and inspire.

Take Me There
1/8

"The brain is about a symphony, and CBD can bring the entire symphony into harmony."

“Chronic stress has numerous, well-documented negative effects on metabolism, mood, blood pressure, neurological systems, and the gastrointestinal tract. One of the most exciting advances in recent years has been an increased understanding of how the Endocannabinoid System (ECS) can assist in modulating and normalizing these systems, providing a high-level balancing effect.”

''In our modern society, people wear ‘busy' as a badge of honor and stress is the status quo. Thankfully, we also live in an exciting time of science and discovery surrounding health and wellness. CBD has been rising in popularity for its ability to significantly help by managing the mechanisms in your body that control stress.”

“Targeting endocannabinoid system activity may have therapeutic potential in almost all diseases affecting humans.”

“The endogenous cannabinoid system—named for the plant that led to its discovery—is one of the most important physiologic systems involved in establishing and maintaining human health.”

“We aren't pro or anti cannabis, we are pro science and truth. Our research will inform the world what types of cannabis or cannabinoids, at which dose, for which person, with which condition, could cause benefit or harm. And after thousands of years of anecdotal medical use, and nearly a century of prohibition, it’s time to bring modern science to cannabis.”

"CBD is of significant interest given the robust preclinical studies supporting its therapeutic use, but it hasn't been studied in the clinic to the extent that it needs to be."

“I don’t know if hemp is going to save the world, but it’s the only thing that can.”

Dr. Yasmin Hurd for PrimaDr. Timothy C. Birdsall, ND, FABNO for PrimaDr. Will Cole, IFMCP, DC for PrimaU.S. National Institute of HealthDr. Bradley E. Alger, PhD.Dr. Jeff Chen, MD/MBA for PrimaDr. Ziva Cooper, PhDJack Herer
"Everything is claimed to be gluten-free, cruelty-free, vegan, clinically and dermatologically tested and doctor-formulated."
“Prima will help to clear up the confusion surrounding CBD and other cannabinoids."
Betterment for All

Businesses have a responsibility to do better… and we’re leading the charge. We’re not simply invested in the bottom line — we’re invested in a better you, a better us and a better world.

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