Better Days

If it’s gonna be routine, make it a good one — our CBD essentials can help

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We're making history...

Prima is proud to be the first CBD brand that is EWG Verified™

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Hemp CBD for the whole you

Wellbeing essentials made with broad spectrum hemp CBD and functionally innovative botanicals — and the highest standards of purity, potency and transparency.

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"The Patagonia of CBD"

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"I didn't believe in CBD until I tried this brand."

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"Lately, I've been swearing by Prima's Night Magic."

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"This powdery cube addresses both sore muscles and a stressed mind."

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Explore Content

CBD and Sex: How They Intersect

Vegan Persimmon Lassi

On Beauty Standards: Inclusivity and Redefining the Color Nude

Believe in better.

Clean & Sustainable

Clean & Sustainable
Vegan & Cruelty-Free

Vegan & Cruelty-Free
Single Origin, Family Farms

Single Origin, Family Farms
Petroleum Free Hemp Extraction

Petroleum Free Hemp Extraction
3rd Party Tested & Validated

3rd Party Tested & Validated
Doctor Formulated

Doctor Formulated
Our Approach

Source

Source

Our commitment to hemp CBD of unparalleled quality begins with our seed and soil, and carries all the way through our extraction process.

Science

Science

With a hyperfocus on credible science and emerging discoveries, we’re able to create pure, potent, truly effective products—and real change.

Standards

Standards

Clean. Tested. Verified. Sustainable. Transparent. These are the uncompromising standards we hold ourselves to—for you and the greater good.

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Good vibes, guaranteed.
30 DAYS TO TRY IT & LOVE IT
OR SEND IT BACK
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The Goods

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