About Face

No need for makeup — healthy skin is having a moment

SHOP CBD SKINCARE

Better Days

If it’s gonna be routine, make it a good one — our wellbeing essentials can help

SHOP CBD SUPPLEMENTS

Hemp CBD for the whole you

Wellbeing essentials made with broad spectrum hemp CBD and functionally innovative botanicals — and the highest standards of purity, potency and transparency.

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New & Noteworthy

NEW

The Afterglow

Deeply Restorative Cream for Youthful Radiance

$96.00

(45 reviews)

BEST SELLER

The Daily

Essential Blend for Body & Mind*

$45.00

(281 reviews)

AWARD WINNING

Night Magic

Intensive Facial Oil for Hydration & Radiance

$88.00

(838 reviews)

Reason to Believe

The Daily

The daily challenges of my life have become easier to deal with. I feel like I'm giving myself a warm hug every morning.

— Sawyer S.

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Night Magic

This is my second bottle and I am telling everyone to get it! This oil is a healthy luxury we owe ourselves!

— Maria G.

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Skin Therapy

Let’s face it, during the winter time my skin gets DRY. I used this cream and all I can say is WOW! I’m hooked!

5 Easy Ways to Minimize Everyday Stress

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Clean & Sustainable

Vegan & Cruelty-Free

Single Origin, Family Farms

Petroleum Free Hemp Extraction

3rd Party Tested & Validated

Doctor Formulated

Our Approach

Source

Our commitment to hemp CBD of unparalleled quality begins with our seed and soil, and carries all the way through our extraction process.

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Science

With a hyperfocus on credible science and emerging discoveries, we’re able to create pure, potent, truly effective products—and real change.

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Standards

Clean. Tested. Verified. Sustainable. Transparent. These are the uncompromising standards we hold ourselves to—for you and the greater good.

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Featured In

"I didn't believe in CBD until I tried this brand."

"Lately, I've been swearing by Prima's Night Magic."

"This powdery cube addresses both sore muscles and a stressed mind."

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Good vibes, guaranteed.

30 DAYS TO TRY IT & LOVE IT

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About Face

Better Days

Hemp CBD for the whole you

Wellbeing essentials made with broad spectrum hemp CBD and functionally innovative botanicals — and the highest standards of purity, potency and transparency.

How do you want to feel?

New & Noteworthy

The Afterglow

Deeply Restorative Cream for Youthful Radiance

$96.00

The Daily

Essential Blend for Body & Mind*

$45.00

Night Magic

Intensive Facial Oil for Hydration & Radiance

$88.00

Reason to Believe

— Sawyer S.

— Maria G.

— Lauren L.

Explore Content

CBD and Skincare: Everything you Need to Know

Vitamin C Wellness Tonic

5 Easy Ways to Minimize Everyday Stress

Believe in better.

Our Approach

Source

Source

Science

Science

Standards

Standards

Featured In

"I didn't believe in CBD until I tried this brand."

"Lately, I've been swearing by Prima's Night Magic."

"This powdery cube addresses both sore muscles and a stressed mind."

Ready for better?

The Goods